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The AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Business leaders should begin to treat artificial intelligence as a fundamental element to their customer experience … AI can help brands proactively provide solutions, deliver more …
Authors: Amanda Walgrove, Contributor, Sprinklr Date: 8/31/2018  

Video marketing is hot right now, but getting watched requires thought and skill … When viewers feel that content is not relevant to them, they learn to ignore certain brands …
Authors: Collegis Education Date: 8/31/2018  

Skechers Lace Navy Womens Knit up Vaso Sneaker Winning ​new client pitches is critical to an agency’s success, but it can also be arduous and expensive … Creating partnerships and knowing your audience are just two ways agencies can …
Authors: Shanon Adams Date: 8/31/2018  

Promoting higher-ed degree-programs in Google AdWords has become highly competitive … The stronger the competition, the more AdWords costs rise … But don’t let that drive your campaigns …
Authors: Matt Midwinter  Date: 8/31/2018  

By: Jesse Blount, VP-Client Strategy, Quad/Graphics … Marketers are falling short in responding to the massive disruption created by digital technology and channel proliferation …
Authors: Jesse Blount, VP-Client Strategy, Quad/Graphics Date: 8/31/2018  

A Dynamic Model" Dissertation Chair: Birger Wernefelt MIT Sloan School of Management … Honorable Mentions Elisabeth Honka "Quantifying Search and Switching Costs in the U.S. Auto …
Authors: AMA Date: 8/31/2018  

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Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson … Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services by Elie Ofek …
Authors: 2017 Awards Date: 8/30/2018  

What is the Erin Anderson Award … Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline … To honor Erin and support her …
Authors: AMA Date: 8/29/2018  

By: He (Michael) Jia (University of Hong Kong), Sha Yang (University of Southern California), Xianghua Lu (Fudan University), and C. Whan Park (University of Southern California …
Authors: He (Michael) Jia (University of Hong Kong), Sha Yang (University of Southern California), Xianghua Lu (Fudan University), and C. Whan Park (University of Southern California) Date: 8/29/2018  

Awareness of brand safety concerns outside of digital media … The value of responsibly sourced branded merchandise … Easy to implement solutions for protecting brand …
Authors: QCA – Quality Certification Alliance Date: 8/28/2018